Two Top Marketers Exit Anheuser-Busch

Galati, Pereda Latest to Leave Brewer After InBev Merger

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Two high-ranking marketers have left Anheuser-Busch, marking the latest bout of post-merger turnover at the brewer.

Gone are Dennis Galati, VP-creative development, and Eduardo Pereda, senior director for multicultural marketing. Mr. Galati had a close relationship with ad agencies, serving as a key liaison for creative work.

A-B confirmed the departures, which became official last month, but declined further comment, including on plans for replacements.

The St. Louis-based brewer has experienced wholesale changes since being absorbed in 2008 by Belgium-based InBev, creating Anheuser-Busch InBev, which under the new global leadership has a reputation for watching every dollar spent. The U.S unit, known as Anheuser-Busch, last week named former Wm. Wrigley Jr. executive Paul Chibe as its new VP-marketing, replacing Keith Levy, who left in January. The head of the U.S. division is Dave Peacock, a holdover from pre-merger A-B.

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