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Top Nissan creative exits TBWA/Chiat/Day

Published on .

Rob Siltanen, long-time lead creative director on TBWA/Chiat/Day's $500 million-plus Nissan Motor Corp. account, has left the agency to launch his own shop--Siltanen, Los Angeles. An undisclosed El Segundo, Calif., Internet start-up offering arts and crafts will be its first client. Separately, TBWA/Chiat/Day's new creative director in San Francisco, Chuck McBride, has begun to fashion his creative team for the Levi Strauss & Co. account, hiring two veteran creatives, John Soto and Eric King, from Goodby, Silverstein & Partners.

Copyright November 1999, Crain Communications Inc.

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