Top players call summit on media measurement

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Top executives at media shops are slated to meet July 28 for a major summit on media measurement. The caucus is said to include some of the industry's most influential executives from agencies such as Carat USA, MediaCom, Media Edge, Optimum Media Directions and Starcom MediaVest Group. The executives will discuss how to measure viewers that actually watch commercials, not just those watching programming.

Copyright July 2000, Crain Communications Inc.

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