TOP RX SPENDERS IN 1998

Published on .

All numbers are reported through November 1998.

Ad spending Professional Total Sales Total

spending Prescriptions

dispensed

Claritin megabrand 182.93 74.97 1,680.07 33,709

Propecia megabrand 82.38 18.05 58.28 917

Zyrtec 74.09 51.30 346.07 8,493

Pravachol 59.24 47.40 792.41 11,576

Allegra megabrand 52.43 57.10 358.00 9,053

Zyban 48.52 19.77 134.21 2,181

Prilosec 45.18 47.95 2,622.72 24,152

Zocor 42.12 41.98 1,330.94 16,881

Evista 39.15 48.91 82.90 1,408

Prozac 39.09 54.56 1,969.26 22,613

Source: IMS Health, a healthcare information company. Notes: Dollars are in millions. Professional spending refers to the amount spent by marketers on

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