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Victoria Secret's Angels (really mere supermodels) were one reason the lingerie retailer's latest spot nabbed the most viewers' attention in the period Aug. 19 through Sept. 9. See the ad at AdAge.com

Rank Brand Ad Description Recall Index

1 Victoria's Secret New angels have arrived, women wearing wings (:15) 215

2 Victoria's Secret New angels have arrived, women wearing wings (:30) 214

3 Totino's Pizza Rolls -- Boy gets friends to rake yard for pizza snacks 176

4 M&M's Godzilla spoof -- yellow M&M, find purple M&M's to win (:30) 173

5 Saturn Redesigned models, people run as if in cars 173

6 Red Lobster Pound of Crab Legs -- man w/ pot of crabs on beach, kids, waves 166

7 Heineken John McEnroe dreams bar is out of beer, "it can't be out" 160

8 M&M's Godzilla spoof -- yellow M&M, find purple M&M's to win (:15) 157

9 Volkswagen Jetta -- gas station switch, buy snacks 150

10 Kodak Hearing impaired girl gets pics of team speaking in sign 147

Source: Intermedia Advertising Group. Only new campaigns considered, airing weeks of Aug. 19-Sept. 9. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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