×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Top toys

Published on .

For the second year in a row, Mattel's Barbie is the best-selling toy, according to a 1996 retailer survey by Playthings magazine. Its list of top ten toys: 1. Barbie (Mattel) 2. Star Wars (Hasbro Toy Group) 3. Nintendo 64 (Nintendo) 4. Baby Go Bye Bye (Hasbro Toy Group) 5. Batman (Hasbro Toy Group) 6. Saturn (Sega) 7. Tickle Me Elmo (Tyco) 8. Beanie Babies (Ty, Inc.) 9. Wild West (Lego) 10. Bananas in Pajamas (Tomy America).

Copyright November 1996, Crain Communications Inc.

In this article:
Most Popular