TOP NON-U.S. AGENCIES BY COUNTRY ARGENTINA; AUSTRALIA; AUSTRIA; BAHRAIN

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Gross %

Agency, city, equity income chg Billings

Argentina 1.01000/0.92917 peso/austral 8.7%

Ayer Vasquez Buenos Aires MN 14,746 292.6 77,366

Young & Rubicam Argentina Buenos Aires MJ 12,847 45.8 85,686

JWT Argentina Buenos Aires MJ 12,594 17.7 84,002

Casares Grey Buenos Aires MJ 11,554 0.5 58,317

Pragma FCB Publicidad Buenos Aires MN 10,933 63.4 58,479

Ogilvy & Mather Buenos Aires MJ 10,179 30.3 62,001

David Ratto/ BBDO Buenos Aires MN 10,166 54.8 43,965

McCann-Erickson Buenos Aires MJ 10,050 64.0 67,031

Colonnese Lintas Argentina Buenos Aires MJ 7,673 1.4 51,179

Gowland Publicidad Buenos Aires NE 7,468 111.8 39,825

Capurro y Asociados Buenos Aires NA 6,761 96.3 26,056

Leo Burnett Co. Buenos Aires MJ 6,405 70.4 42,705

Graffiti DMB&B Buenos Aires MN 6,226 47.2 30,869

Lautrec/SSA Buenos Aires NE 4,510 13.1 36,077

Ruben Maril/ DDB Needham Buenos Aires NE 2,925 138.5 19,480

Rainuzzo Publicidad Buenos Aires NA 2,601 60.4 16,254

Cicero/BSB Publicidad Buenos Aires NE 655 35.8 5,241

Kobs & Draft Buenos Aires MJ 250 NA 2,000

Notes: Gowland Publicidad (Bozell), Ruben Maril/DDB Needham, Cicero BSB and Lautrec/SSA have non-equity status; equity held by parent Pragma FCB is 20%; Graffiti DMB&B 30%; Ayer Vasquez 10% and David Ratto/BBDO 20%

Australia 0.68959/0.73342 Australian dollar -6.0%

George Patterson Pty. Sydney MJ 59,046 -2.4 472,371

Clemenger/BBDO Melbourne MN 48,275 4.9 301,719

DDB Needham Sydney MJ 33,171 7.1 221,254

Mattingly & Partners Richmond MJ 27,714 -8.2 179,233

Young & Rubicam Australia Sydney MJ 22,394 -10.9 158,445

Mojo Australia Sydney MJ 18,813 -16.6 135,373

JWT Australia Sydney MJ 18,771 8.3 125,203

Lintas Australia Sydney MJ 18,560 -2.3 123,798

McCann-Erickson Sydney MJ 16,157 11.9 107,768

Neville Jeffress/Armstrongs Group Sydney NA 15,137 5.6 105,308

Leo Burnett Connaghan & May Sydney MJ 15,000 -3.0 100,005

D'Arcy Masius Benton & Bowles Sydney MJ 13,277 0.1 82,057

Saatchi & Saatchi Advertising Sydney/Melbourne MJ 10,373 -22.1 82,981

John Singleton Advertising* Sydney NA 9,632 24.4 61,684

Grey Australia Sydney MJ 8,561 6.7 57,100

Foote, Cone & Belding Sydney MJ 8,222 -43.7 54,840

Dentsu Australia Sydney MJ 7,723 -26.7 48,271

Ogilvy & Mather Sydney MJ 6,770 -6.7 56,420

Magnus, Nankervis & Curl* Sydney NA 5,913 -3.1 36,893

Samuelson, Talbot & Partners* Sydney NA 5,777 1.1 21,373

Euro RSCG Ball Partnership Australia Sydney MJ 4,965 -23.1 33,100

McCarthy, Watson & Spencer* Sydney NA 4,896 -3.3 30,549

Kobs & Draft Sydney MJ 3,725 7.6 29,800

John Bevins Sydney NA 3,660 -12.5 20,270

Hertz Walpole* Sydney NA 3,369 17.8 21,033

Luscombe & Partners* Port Melbourne NA 3,296 -6.9 20,103

Pemberton Australia* Sydney NA 3,236 -3.9 20,222

Box Emery & Partners* Melbourne NA 3,193 -21.5 20,067

Harris Robinson & Associates Sydney NA 3,171 2.6 19,504

Badjar* Melbourne NA 3,031 17.2 20,215

Omon Ltd.* Sydney NA 2,965 32.0 19,722

Peter Doyle Advertising Melbourne/Sydney MJ 2,448 10.7 10,406

Moffat Sharp* Sydney NA 2,069 -12.8 12,930

DirectWorks Carlton MJ 1,994 NA 18,308

Dornau Stainsby Shearn Bozell Melbourne MN 1,455 72.5 8,872

Bozell Australia Sydney MN 578 -18.9 4,620

Hakuhodo Australia Sydney MJ 268 -29.8 6,206

Notes: *Gross income and billings come from 1993 rankings by B&T and AdNews, Sydney; FCB includes figures for Thomson White/FCB, Melbourne and Shorter/FCB, Perth; Mattingly & Partners majority owned by DYR; Peter Doyle part of Medicus Intercon

Austria 0.08764/0.09067 schilling -3.3%

Demner & Merlicek Vienna NA 12,366 2.0 82,480

Euro RSCG Vienna MJ 12,270 10.0 80,455

Lintas Austria Vienna MJ 12,024 17.5 80,203

Ogilvy & Mather Vienna MJ 11,269 1.1 75,167

Young & Rubicam Austria Vienna MJ 11,262 3.8 75,117

Werbeagentur Wirz Vienna MN 10,955 0.7 73,072

Saatchi & Saatchi Advertising Vienna MJ 8,631 36.0 69,045

Haupt-Stummer/JWT Vienna MJ 7,227 -2.8 48,479

Team/BBDO Werbeagentur Vienna MJ 6,830 -11.8 43,955

McCann-Erickson Vienna MJ 6,670 4.5 44,486

Dr. Puttner & BSB Vienna MJ 6,409 -9.4 51,271

Grey Austria Vienna MJ 4,470 6.0 29,816

DDB Needham Heye & Partner Vienna MJ 4,352 -24.3 29,029

Publicis-FCB Vienna MJ 3,800 15.2 36,000

Die Hager Vienna NE 2,853 -10.4 19,018

MANG/D'Arcy Masius Benton & Bowles Vienna MN 2,161 103.4 18,142

Bozell Austria Vienna MJ 937 3.3 6,250

Conquest Europe Austria Vienna MJ 327 0.0 2,579

Notes: Die Hager affiliated with Lowe Group; GGK Vienna/Salzburg did not submit figures.

Bahrain 2.65220/2.68817 dinar -1.3%

Radius Advertising Manama MJ 29,994 24.9 199,968

Promoseven Holdings Manama NE 14,385 NA 95,948

Notes: Promoseven Holdings, affiliated with Y&R, also has offices in Lebanon, Egypt, Dubai, Saudi Arabia, Kuwait and Oman; Radius Advertising majority owned by Leo Burnett Co.

Compiled by Ilse Cermak. Gross income and billings are U.S.$ in thousands

for calendar '93.

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