×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

TOP NON-U.S. AGENCIES BY COUNTRY BARBADOS; BELGIUM; BERMUDA; BOLIVIA; BOTSWANA; BRAZIL; CANADA

Published on .

Gross %

Agency, city, equity income chg Billings

Gross income and billings are U.S.$ in thousands for calendar '93; % change is computed from '92 figures.

Barbados 0.49751/0.50505 Barbados dollar -1.5%

SOJE/SSA St. Michaels NE 3,544 NA 28,350

Smith Oxley Jordan & Edghill Advertising Barbados NE 1,000 -1.4 6,670

McCann-Erickson (Barbados) St. Michael MJ 300 -37.5 2,001

Notes: Smith Oxley Jordan & Edghill affiliated with Grey.

Belgium 0.02983/0.03099 Belgian franc -3.8%

McCann-Erickson (Belgium) Brussels MJ 18,487 -5.8 123,308

BBDO Belgium Brussels MJ 17,431 5.2 116,264

HHD O&M Brussels MJ 16,010 9.7 119,027

Young & Rubicam Belgium Brussels MJ 13,432 27.7 89,588

Garbarski Euro RSCG Brussels MJ 12,974 4.7 86,536

DDB Needham Brussels MJ 12,084 9.3 80,602

Lintas Belgium Brussels MJ 11,694 -2.4 78,000

D'Arcy Masius Benton & Bowles Brussels MJ 11,265 -15.2 60,366

Lowe Troost Brussels MJ 10,974 -2.4 73,196

Grey Brussels MJ 10,945 4.7 73,000

Publicis-FCB Brussels MJ 10,419 -5.1 69,492

Leo Burnett - Belgium Brussels MJ 8,049 -10.3 53,661

TBWA Brussels MJ 7,719 -2.3 51,460

Saatchi & Saatchi Advertising Brussels MJ 6,464 4.4 51,712

JWT Belgium Brussels MJ 6,297 4.7 42,250

Bozell Wymans Bogaerts Brussels MJ 3,728 4.6 36,387

BSB Brussels Brussels MJ 2,692 -14.4 21,534

FCA Brussels Brussels MJ 2,616 1.1 17,418

BDDP Belgium Brussels MJ 2,606 -13.5 17,384

BLD Europe Brussels MJ 2,505 -7.2 22,480

Bloomsbury Ayer Brussels MN 2,100 78.6 14,000

Equator Brussels MJ 2,099 9.8 14,000

LVH/BMZ Brussels MJ 2,000 -11.4 13,350

Quattro Brussels MJ 1,778 40.0 20,000

Palmares Brussels MJ 1,197 -25.7 7,987

Ad & Com Brussels MJ 826 -9.6 1,581

Conquest Europe Belgium Brussels MJ 555 -51.1 3,876

Notes: Lowe Troost includes Direct Creations and Opus; Equator and Palmares part of the Euro RSCG network; BBDO Belgium comprises VVL/BBDO, Moors & Bronselaer, Morael & Partners, BBDO/Business Communications, Sponsoring & Event Marketing and N'Lil; BLD Europe majority owned by Dentsu Inc.; Quattro part of CDP Europe; AD & Com part of DMB&B network.

Bermuda 1.00000/1.00000 Bermuda dollar 0.0%

AAC/SSA Hamilton NE 284 -15.9 2,270

Notes: Dollars are in thousands.

Bolivia 0.23527/0.25575 peso -8.0%

Ecco Publicidad Integral La Paz NE 850 448.5 5,670

Grey Bolivia La Paz MN 260 67.4 1,737

Notes: Ecco Publicidad Integral affiliated with McCann-Erickson

Botswana 0.41479/0.48080 pula -13.7%

Horizon Advertising Gaborone NE 9 -0.1 722

Notes: Horizon Advertising affiliated with Saatchi & Saatchi

Brazil 0.00111/0.00022 cruzeiro real 404.5%

McCann-Erickson Publicidade Sao Paulo MJ 70,327 NA 469,081

MPM Lintas Comunicacoes Sao Paulo MJ 45,121 NA 300,956

Duailibi, Petit, Zaragoza Propaganda Sao Paulo NA 43,627 NA 166,514

Standard, Ogilvy & Mather Sao Paulo MJ 33,000 NA 163,000

Almap/BBDO Communicacoes Sao Paulo MJ 28,864 NA 93,691

Young & Rubicam do Brasil Sao Paulo MJ 28,567 NA 190,539

Salles/Inter-Americana de Publicidade Sao Paulo NE 26,505 NA 151,073

Fischer, Justus Comunicacoes Sao Paulo NA 26,150 NA 104,210

JWT Publicidade Sao Paulo MJ 22,150 NA 90,550

W/Brasil Sao Paulo NA 21,057 NA 98,183

DM9 Publicidade Sao Paulo NA 18,098 NA 71,507

Better Comunicacao Sao Paulo NA 15,100 NA 75,300

Norton Publicidade Sao Paulo NE 12,720 NA 71,232

Leo Burnett Publicidade Sao Paulo MJ 11,921 NA 79,477

FCB/Siboney Publicidade Sao Paulo MJ 9,951 NA 66,377

Pubblicita/Alliance Rio de Janeiro NE 7,100 NA 47,300

Denison Propaganda Sao Paulo NE 4,600 NA 36,800

Caio Domingues & Associados Sao Paulo NA 4,330 NA 18,133

CBBA Propaganda Sao Paulo MJ 1,750 NA 7,300

Kobs & Draft Rio de Janeiro MJ 250 NA 2,000

Notes: Salles/Inter-Americana affiliated with DMB&B; CBBA Propaganda

majority owned by JWT; Norton Publicidade affiliated with Bozell; Brazil devalued its cruzeiro at mid-year 1993, creating the cruzeiro real. Exchange rates at the beginning of the Brazil chart reflect average annual exchange rates for the two respective currencies. Rates were compiled by the Central Bank in Brazil. The gross income year-to-year growth column carries an "NA" because inflation monitored at 1.5% daily distorts growth rates

Canada 0.78700/0.83664 Canadian dollar -5.9%

BBDO Canada Toronto MJ 31,611 -16.6 347,069

Cossette Communication-Marketing Quebec City NA 31,157 0.4 207,714

Young & Rubicam Canada Toronto MJ 28,617 -1.8 252,334

McCann-Erickson Advertising of Canada Toronto MJ 26,360 -12.8 175,820

MacLaren Lintas Toronto MJ 24,088 -11.2 160,665

FCB Canada Toronto MJ 18,879 9.5 122,046

Ogilvy & Mather Toronto MJ 18,797 0.9 125,360

Leo Burnett Co. Toronto MJ 18,159 -5.2 121,067

JWT Canada Toronto MJ 17,495 -8.5 116,692

Carder Gray DDB Needham Toronto MJ 17,392 28.7 116,001

Grey Canada Toronto MJ 14,926 -2.0 99,558

BCP Group Montreal NA 12,592 0.3 121,985

Backer Spielvogel Bates Canada Toronto MJ 10,739 0.4 85,912

Most Popular
In this article: