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TOP NON-U.S. AGENCIES BY COUNTRY FINLAND; FRANCE; GERMANY

Published on .

Gross %

Agency, city, equity income chg Billings

Gross income and billings are U.S.$ in thousands for calendar '93; % change is computed from '92 figures.

Finland 0.18256/0.22518 markka -18.9%

AS & Grey Helsinki MN 18,731 -4.7 124,934

Oy Liikemainonta-McCann Helsinki MJ 6,838 -19.3 45,611

BSB Finnad Helsinki MJ 4,183 -36.9 33,463

Lintas Oy Helsinki MJ 3,286 -47.5 21,915

Brand Sellers DDB Needham Helsinki MN 2,443 -9.6 16,293

Akt/ BBDO Business Communications Helsinki NE 2,269 -18.4 5,681

Kauppamainos Bozell Helsinki MJ 1,753 -2.7 8,398

Euro RSCG Exit Helsinki MJ 1,570 -21.7 10,461

D'Arcy Masius Benton & Bowles Helsinki MJ 1,433 -11.3 9,552

Ogilvy & Mather Helsinki MJ 1,389 25.0 11,786

Young & Rubicam Finland Helsinki MN 1,291 80.3 8,608

JWT Finland Oy Helsinki MN 1,117 -37.1 7,444

Lowe Brindfors Helsinki MJ 964 -28.5 6,428

PVK/Alliance Helsinki NE 712 -8.3 4,747

Oy Avant/BBDO Helsinki NE 503 -15.7 1,748

Kobs & Draft Helsinki MN 438 250.0 3,500

Notes: Saatchi & Saatchi will open a joint agency with BSB as of Apr

il 1 this year. SSA's previous non-equity relationship with Interplan was terminated in 1993; Lintas Oy includes data for Make Direct Oy; AS & Grey includes SEK & Grey and My & Grey

France 0.19702/0.18753 franc 5.1%

Euro RSCG Paris MJ 318,973 -8.3 2,127,328

Publicis Conseil Paris MJ 170,513 -3.2 1,137,324

BDDP France Paris MJ 147,519 -2.4 811,020

DDB Needham Paris MJ 92,601 2.8 617,651

CLM/BBDO/La Compagnie Issy Les Moulineaux MJ 62,296 5.1 472,112

Lintas Paris Paris MJ 53,597 -2.8 357,491

McCann-Erickson Paris MJ 51,780 -1.1 345,373

Young & Rubicam France Boulogne-Billancourt MJ 48,858 -24.2 325,881

Ogilvy & Mather Paris MJ 43,854 -4.0 337,116

Saatchi & Saatchi Advertising Paris MJ 39,843 8.0 318,745

Grey Paris MJ 35,701 -5.6 238,123

FCA France Paris MJ 35,090 -27.8 234,050

D'Arcy Masius Benton & Bowles Ansieres MJ 33,638 38.7 275,918

Crehalet Pouget Poussielgues Alliance Paris MN 30,539 7.1 203,693

FCB Paris MJ 26,000 -0.4 170,000

JWT France Levallois Perret MJ 21,698 1.1 145,030

BSB France Puteaux MJ 21,245 18.9 169,963

MGTB Ayer Paris MN 19,702 -8.6 108,363

Bordelais, Lemeunier Leo Burnett Paris MJ 15,985 -35.4 106,572

TBWA de Plas Paris MJ 14,212 1.1 94,696

Alice Paris JV 13,602 -19.8 90,000

Australie Levallois Perret MJ 12,807 -2.4 85,410

Tennessee/Artus Enterprises Paris MJ 12,210 16.5 81,195

Synergie et Associes Suresnes MJ 10,442 -20.5 69,648

Groupe Bernard Julhiet Levallois Perret MJ 10,224 -31.5 68,194

Hautefeuille Versailles NE 9,851 5.1 66,102

Audour Soum Larue/SMS Paris MJ 9,063 -0.8 60,451

Bozell France Paris MJ 7,684 -16.4 40,981

Eldorado Paris MJ 7,386 -7.8 48,271

Kobs & Draft Paris MJ 6,800 25.3 54,400

Agency MK Group Paris MJ 5,320 25.2 26,440

Colorado Paris MJ 4,729 34.8 31,541

154 Testa Intl. Paris MN 3,940 16.7 35,464

Kendo Levallois Perret MJ 3,743 -4.9 25,022

BMA Lagon Paris MJ 3,155 -17.9 21,042

Impulsion Boulogne MJ 3,054 -22.8 7,842

Les Ateliers ABC Boulogne MJ 2,709 -19.5 18,072

Communider Levallois Perret MJ 2,443 18.4 16,295

Lowe & Associes Paris MJ 2,061 -25.3 13,745

Programmes Marketing Annuaires Paris MJ 2,010 41.1 13,400

Conquest Europe France Paris MJ 1,969 -3.1 13,439

Hakuhodo France Boulogne MJ 1,505 2.8 7,371

Al Dente Levallois Perret MJ 985 -58.0 6,571

Notes: Lintas Paris includes Publi Media France; Kendo, Les Ateliers

ABC, Al Dente, Communider, BMA Lagon, El Dorado, Synergie & Associes, Colorado, Tennessee/Artus Enterprises, Groupe Bernard Julhiet, Australie and Impulsion part of Euro RSCG network; CLM/BBDO includes Optimum Media, Directement, Deslegan, Proximite, Realisation, TM , West-end, Nomad and Reflexions; Audour Soum LaRue/SMS now part of Lowe Group; FCA includes Concurrence, Columbia, OCM, Peyrat & Associes, Expression FCA, Corporate, Id Marco Polo, Utile, Betty Book, Teleobjectif, Marianne and PRA Conseil; Alice part of CDP Europe.

Germany 0.61713/0.63790 mark -3.3%

BBDO Group Germany Duesseldorf MJ 93,570 8.9 624,114

Lintas Deutschland Hamburg MJ 83,168 -2.8 554,731

Grey Gruppe Deutschland Duesseldorf MJ 76,138 12.0 507,839

Publicis-FCB Duesseldorf MJ 63,394 1.0 422,834

McCann-Erickson Frankfurt MJ 59,946 -8.7 399,841

JWT Germany Frankfurt MJ 59,144 29.2 413,854

Ogilvy & Mather Frankfurt MJ 57,824 5.7 452,665

Young & Rubicam Germany Frankfurt MJ 53,642 -4.6 385,751

EURO RSCG Group Germany Duesseldorf MJ 44,772 -6.2 342,813

Springer & Jacoby* Hamburg NA 43,199 3.6 288,321

Wensauer DDB Needham Duesseldorf MJ 42,384 -10.2 282,702

D'Arcy Masius Benton & Bowles Frankfurt MJ 42,363 2.7 356,986

Michael Conrad & Leo Burnett Frankfurt MJ 38,159 0.4 254,405

Scholz & Friends Hamburg MJ 37,497 2.9 299,975

Saatchi & Saatchi Advertising Frankfurt MJ 27,416 -8.7 219,332

TBWA Frankfurt MJ 26,979 -2.1 179,949

Lowe & Partners Frankfurt MJ 25,166 2.3 167,858

Baums, Mang & Zimmermann Duesseldorf MJ 22,744 3.0 151,704

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