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TOP NON-U.S. AGENCIES BY COUNTRY GERMANY; GHANA; GREECE; GUAM; GUATEMALA

Published on .

Gross %

Agency, city, equity income chg Billings

Gross income and billings are U.S.$ in thousands for calendar '93; % change is computed from '92 figures.

Germany 0.61713/0.63790 mark -3.3%

Heye & Partner DDB Needham Munich MJ 20,571 3.5 137,210

ServicePlan Munich NA 19,965 -1.3 133,164

Spiess, Ermisch & Andere* Duesseldorf NA 19,501 17.9 130,213

Wilkens Ayer Germany Hamburg MN 19,124 -17.4 112,439

Bessere Werbung* Duesseldorf NA 16,230 8.2 108,244

Conquest Europe Germany Frankfurt MJ 15,477 -12.1 109,364

Borsch, Stengel & Partner* Frankfurt NA 15,120 6.9 100,838

von Mannstein* Solingen NA 14,811 -2.7 98,740

Economia* Hamburg NA 14,811 1.2 98,863

Thouet* Aachen NA 12,960 13.2 86,459

BSB Frankfurt Werbeagentur Frankfurt MJ 11,628 -8.3 93,027

Godenrath Preiswerk & Partner* Leonberg NA 11,232 27.5 74,734

MSB&K* Hamburg NA 10,553 -2.3 70,537

Karius & Partner* Leonberg NA 10,306 1.6 68,748

Buhler, Flettner & Partner* Frankfurt NA 9,751 12.0 64,798

Abreson* Montabaur NA 9,751 9.9 65,107

FCA Werbeagentur Duesseldorf/Stuttgart MJ 9,689 10.1 64,798

Die Gilde* Hamburg NA 9,133 5.8 60,849

HF&P* Duesseldorf NA 9,133 -0.8 60,725

Lueders* Cologne NA 8,763 -18.8 58,442

Knopf, Naegeli, Schnakenberg* Hamburg NA 8,578 4.2 57,207

New York Communications/GGK* Frankfurt NA 7,406 -23.1 49,370

Eiler & Riemel-Testa Intl. Munich NE 6,788 8.6 45,297

Medicus Intercon Wiesbaden MJ 6,171 -21.2 72,317

Bozell Werbeagentur Frankfurt MJ 5,653 45.2 37,713

BDDP Germany Frankfurt MJ 5,369 26.4 35,811

Kobs & Draft Stuttgart MJ 4,900 -13.3 39,200

Jung/von Matt Hamburg NA 4,721 17.5 31,473

Hakuhodo Deutschland Duesseldorf MJ 4,202 -11.6 25,310

G&H Alliance Frankfurt MN 3,826 -15.5 25,487

V&B Werbeagentur Hamburg MJ 1,913 -18.7 12,756

Wirz & Hafner Werbeberatung Frankfurt MN 1,913 33.3 12,760

Griffin Bacal Frankfurt MJ 120 NA 1,186

Notes: *Gross income and billings come from 1993 rankings listed by

Der Kontakter magazine, Hamburg; V&B Werbeagentur part of Euro RSCG; Hildmann Simon Rempen & Schmitz part of WPP's Conquest Europe network with '93 billings of $102.4 million; Scholz & Friends 53% owned by Saatchi & Saatchi; BBDO Group Germany includes BBDO offices in Hamburg & Duesseldorf; Hildmann & Schneider; Connex/BBDO; Boebel Adam; Hiel/BBDO; Kohtes & Klewes; Sponsor Partners; Stein Promotions; Media Direction and the Media Partnership; HM1/Hauser, Mayer & Partner and Claus Koch/Corp. Comm.

Ghana 0.00159/0.00246 cedi -35.5%

Target Accra NE 56 12.5 450

Notes: Target affiliated with Saatchi & Saatchi

Greece 0.00458/0.00529 drachma -13.4%

Spot Thompson Group Athens MN 24,204 35.0 161,441

BBDO Group Greece Athens MJ 19,324 33.6 128,892

Lintas Greece Athens MJ 11,220 6.8 74,838

Leo Burnett Co. Athens MJ 8,904 10.7 59,364

Bold/ Ogilvy & Mather Athens MN 8,185 7.0 57,298

McCann-Erickson (Hellas) Athens MJ 7,695 20.8 51,329

Olympic DDB Needham Athens MJ 7,656 8.7 51,067

Adel/SSA Athens JV 6,550 2.2 52,399

Publicis-FCB Athens MN 5,149 -5.4 27,730

Alector Advertising Athens NA 4,029 24.9 19,228

J.N. Leoussis Athens NA 3,708 0.4 16,023

BSB Athens Advertising Maroussi/Athens MJ 3,101 14.6 24,806

Aspect Communication Services Athens MN 2,417 NA 16,920

Geo- Young & Rubicam Athens MN 2,213 -26.7 14,762

D'Arcy Masius Benton & Bowles Athens MJ 2,072 -2.0 12,162

Producta Advertising* Athens NA 2,065 -9.7 8,800

Conquest Europe Greece Athens MJ 2,003 77.6 13,528

Euro RSCG Athens Athens MJ 1,396 28.2 9,330

Grey Athens MJ 1,079 NA 7,199

Target Advertising Athens MJ 1,053 -5.2 7,023

Sense Integrated Athens NA 801 6.7 4,120

Proad-O&M Direct Athens MN 723 -21.9 5,063

Bozell Grant Maroussi/Athens MN 687 1.1 4,569

Griffin Bacal Artline Athens MN 464 -19.9 6,346

Kobs & Draft Athens MJ 450 56.5 3,600

Enterprise Middle East Athens MJ 390 -3.0 2,600

Epsilon Epsilon/Alliance Athens NE 389 -26.4 2,596

Notes: Target Advertising majority owned by Euro RSCG; Enterprise Mi

ddle East, majority owned by Leo Burnett Co., does business in the Middle East; BBDO Group Greece includes Grafis, Global, Team/Athens, Point Zero, B/B/C, Lamda Alpha, BBDO Direct, Service 800 and Cinemax; Aspect Communication Services 49% owned by Bold/Ogilvy & Mather, Athens; *Producta Advertising began an affiliation with Omnicom's TBWA this February.

Guam 1.00000/1.00000 dollars 0.0%

Glimpses McCann-Erickson Agana NE 1,103 NA 7,355

Notes: Dollars are in millions.

Guatemala 0.19231/0.19455 quetzal -1.2%

Communica Publicidad Guatemala City MJ 1,887 20.9 12,579

Publicidad McCann-Erickson Guatemala City MJ 1,856 9.9 12,381

BBDO/Guatemala Guatemala City MJ 1,334 12.7 8,895

Eco Young & Rubicam Guatemala City NE 1,306 8.2 8,708

FCB Publicidad Guatemala City MJ 840 29.6 5,597

APCU Thompson Asociades Guatemala City MN 484 -25.1 3,225

Tobar & Conde Publicidad Guatemala City NE 404 88.7 2,694

Creacion/SSA Guatemala City NE 332 NA 2,659

Notes: Communica Publicidad 68% owned by Leo Burnett Co.; Tobar & Conde affiliated with Grey.

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