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TOP NON-U.S. AGENCIES BY COUNTRY HONDURAS; HONG KONG; HUNGARY; ICELAND; INDIA; INDONESIA

Published on .

Gross %

Agency, city, equity income chg Billings

Gross income and billings are U.S.$ in thousands for calendar '93; % change is computed from '92 figures.

Honduras 0.16393/0.18349 lempira -10.7%

McCann-Erickson Centroamericana Tegucigalpa MJ 670 -15.2 4,467

FCB Honduras San Pedro Sula MJ 538 46.2 3,587

Zeus Publicidad Tegucigalpa MN 427 -15.0 2,846

APCU de Honduras Tegucigalpa NE 233 64.9 1,551

Talento Publicidad Tegucigalpa NE 123 NA 820

Notes: Zeus Publicidad 20% owned by BBDO Worldwide; Talento Publicid

ad affiliated with Grey

Hong Kong 0.12926/0.12915 Hong Kong dollar 0.1%

JWT-Hong Kong Wanchai MJ 19,389 38.5 129,387

Ogilvy & Mather Hong Kong MJ 14,674 2.2 97,876

DDB Needham Hong Kong MJ 13,834 12.3 92,273

Leo Burnett Ltd. Hong Kong MJ 12,853 5.6 85,688

Backer Spielvogel Bates Hong Kong MJ 11,709 34.0 93,670

McCann-Erickson Ltd. Hong Kong MJ 9,669 37.5 64,493

Grey Hong Kong Hong Kong MJ 9,022 19.4 60,234

Euro RSCG Ball Partnership Hong Kong Hong Kong MJ 7,768 0.1 51,783

Bozell Hong Kong MJ 7,556 2.8 50,401

Dentsu, Young Rubicam Hong Kong MJ 6,715 -15.4 44,788

Saatchi & Saatchi Advertising Hong Kong MJ 4,941 5.9 39,536

D'Arcy Masius Benton & Bowles Hong Kong MJ 4,177 61.6 27,849

Lintas Hong Kong Hong Kong MJ 2,907 4.1 19,392

Foote, Cone & Belding Hong Kong MJ 2,432 -9.6 17,083

Kobs & Draft Hong Kong MJ 2,188 6.1 17,500

Lee Davis Ayer Advertising Wanchai MN 2,118 -12.2 14,121

BSB China Hong Kong MJ 1,605 128.3 12,836

Hakuhodo Hong Kong Wanchai MJ 1,151 13.4 8,151

Concept Advertising Agency Wanchai NA 646 14.4 5,170

CCAA-PAW/Alliance International Hong Kong NE 543 5.1 3,619

Medicus Intercon Pacific Hong Kong MJ 146 -67.7 990

Dai-Ichi Kikaku Hong Kong MJ 87 NA 610

Notes: Backer Spielvogel Bates and J. Walter Thompson Co. handle the

ir respective Mainland China business from Hong Kong headquarters; DMB&B's Medicus Intercon Pacific office includes figures for Singapore and the Philippines

Hungary 0.01167/0.01288 forint -9.4%

McCann-Erickson Budapest MJ 3,223 45.5 21,499

BSB Budapest Budapest MJ 2,334 107.1 18,672

GGK Budapest Budapest MJ 2,305 53.0 15,377

Lintas Budapest Budapest MJ 2,251 182.5 15,011

Ogilvy & Mather Budapest MJ 2,153 28.6 11,680

Ayer Europrisma Budapest MN 1,992 -0.1 10,282

Young & Rubicam Hungary Budapest MJ 1,850 -15.2 12,340

Topreklam/BBDO Budapest MN 1,652 33.4 10,973

DDB Needham Budapest MJ 1,387 78.0 9,253

Hager Reklam Budapest NE 1,225 58.6 8,169

Euro RSCG Havasi Budapest MJ 847 44.5 4,343

Grey Budapest JV 823 43.1 5,489

D'Arcy Masius Benton & Bowles Budapest MJ 807 2.5 5,447

Leo Burnett - Budapest Budapest MJ 534 82.3 3,560

Saatchi & Saatchi Advertising Budapest MJ 132 48.5 10,584

Notes: Hager Reklam affiliated with Lowe Group

Iceland 0.01613/0.00000 kroner 0.0%

YDDA Reykjavik NE 665 NA 2,715

Notes: YDDA Advertising affiliated with Bozell

India 0.03324/0.03609 rupee -7.9%

Hindustan Thompson Associates Bombay MN 13,332 27.3 88,923

Lintas India Bombay MN 11,511 5.0 76,781

Ogilvy & Mather Bombay MN 5,719 20.6 38,147

Ulka Advertising Bombay NE 4,513 29.8 30,085

Contract Advertising Bombay MJ 2,858 30.7 19,056

R.K. Swamy/BBDO Madras MN 2,806 -36.1 18,719

Trikaya Grey Bombay MN 2,799 27.9 18,667

Rediffusion Advertising Bombay NE 2,572 9.1 16,854

BSB India Bombay NE 1,875 52.4 15,000

Everest Advertising Bombay/New Delhi NE 1,844 -0.3 14,755

Tara Sinha McCann-Erickson New Delhi MN 1,769 37.2 11,801

MAA Communications Bangalore MN 996 162.8 6,639

Kobs & Draft Bangalore MJ 600 NA 4,800

Nexus Equity Advertising Bombay NA 548 58.4 3,656

Contour Advertising Bombay NA 462 43.9 3,078

Notes: non-equity affiliations: Contract Advertising with JWT; Evere

st Advertising with Saatchi & Saatchi; Rediffusion Advertising with DYR; Ulka Advertising with Euro RSCG; BSB India is new name for the former Sista's Private affiliation with BSB; MAA Communications 20% owned by Bozell; Mudra Communications, affiliated with DDB Needham, did not submit figures; Adverts, Bombay, had estimated gross income of $199,458.

Indonesia 0.00048/0.00050 rupiah -2.6%

Lintas Indonesia Jakarta NE 7,055 15.7 47,058

Ad Force-JWT Jakarta MJ 3,607 3.4 24,051

P.T. Indo Ad Jakarta NE 3,239 1.2 21,602

Inter Admark Jakarta MJ 1,591 NA 9,554

Grafik/McCann-Erickson Jakarta NE 1,509 NA 10,068

Perwanal/D'Arcy Masius Benton & Bowles Jakarta MN 1,404 27.2 9,367

Metro Advertising Jakarta NA 1,245 37.2 8,718

Rama & Grey Jakarta NE 1,178 NA 6,861

BSB Indonesia Jakarta JV 1,125 3.0 9,001

The Agency/SSA Jakarta MJ 733 154.8 5,861

Pratama Advertising Jakarta NE 454 -12.3 3,026

FCB Jakarta Jakarta MJ 351 -70.1 2,339

Notes: P.T. Indo Ad affiliated with O&M; Pratama Advertising affiliated with Bozell; Inter Admark part of Dentsu

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