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TOP NON-U.S. AGENCIES BY COUNTRY IRELAND; ISRAEL; ITALY; IVORY COAST; JAMACIA; JAPAN

Published on .

Gross %

Agency, city, equity income chg Billings

Gross income and billings are U.S.$ in thousands for calendar '93; % change is computed from '92 figures.

Ireland 1.53688/1.70797 pound -10.0%

Wilson Hartnell Group Dublin MJ 8,826 36.7 58,192

Peter Owens Dublin NE 4,319 11.0 28,806

Arks Alliance Dublin MJ 3,535 -17.2 23,514

DDFH & B Dublin MN 2,490 5.7 16,883

BSB Hunter Dublin MJ 2,036 -9.2 16,291

Saatchi & Saatchi Advertising Dublin MJ 1,825 -5.0 14,602

CDP Associates Dublin NE 1,500 -28.6 10,000

McCann-Erickson Ltd. Dublin MJ 1,303 31.8 8,693

Notes: Wilson Hartnell Group majority owned by O&M; DDFH & B Adverti

sing 23.8% owned by JWT; Peter Owens affiliated with DDB Needham

Israel 0.37219/0.42301 shekel -12.0%

Dahaf Tel Aviv NA 4,801 6.6 32,009

Tamir Cohen (Jacobsohn) Tel Aviv NA 4,800 14.3 32,000

Gitam Image Promotion Ramat-Gan NA 4,650 12.7 31,000

Warshavsky Freilich Dover Tel Aviv NE 3,623 18.4 17,139

Bing Linial Advertising Tel Aviv NE 1,669 11.6 9,209

Notes: Dahaf-gross income figures for both years AA estimates; Warsh

avsky Freilich Dover affiliated with Grey; Bing Lineal affiliated with DDB Needham

Italy 0.00067/0.00082 lira -17.9%

Armando Testa Group Turin MJ 57,776 -16.7 444,873

Young & Rubicam Italia Milan MJ 46,506 -20.1 321,082

JWT Italia Milan MJ 37,260 -12.9 307,145

McCann-Erickson Italiana Milan MJ 36,829 -27.6 245,646

Publicis-FCB Milan MJ 35,150 -30.5 234,451

Saatchi & Saatchi Advertising Milan/Rome MJ 28,794 -28.6 230,350

Milano & Grey Milan MJ 25,823 -23.7 193,432

Italia/ BBDO Milan MJ 22,143 -48.9 147,620

Lintas Milano Milan MJ 21,506 -17.0 143,442

Pirella Goettsche Lowe Milan MJ 19,919 -20.5 132,858

Leo Burnett Co. Milan MJ 19,123 -10.8 127,490

D'Arcy Masius Benton & Bowles Milan MJ 17,054 -22.8 109,275

Livraghi, Ogilvy & Mather Milan MJ 16,961 -19.4 143,970

Barbella Gagliardi Saffirio Turin MJ 14,516 -16.7 111,777

RSCG Mezzano Costantini Mignani Milan MJ 13,454 NA 156,736

Verba DDB Needham Milan MJ 12,465 -5.4 83,143

TBWA Italia Milan MJ 11,877 -29.1 110,715

BSB Italia Milan MJ 10,685 -14.7 85,478

FCA/Sabatini Baldoni Panzeri Milan MJ 9,199 -13.4 50,325

Dorland Ayer Milan MN 7,582 -25.3 56,700

Conquest Europe Italy Milan MJ 7,255 40.4 84,888

Eurocom Advertising Italia Milan MJ 6,542 -26.0 64,785

Bozell Testa Pella Rossetti Milan MJ 6,105 -22.7 40,720

ATA Tonic Milan MJ 6,073 -12.6 46,970

BDDP Longari & Loman Bologna MJ 5,059 -26.8 33,741

Pubblimarket-Idea 2/Alliance Milan MN 3,221 -1.4 21,472

Medicus Intercon Milan/Rome MJ 3,217 -18.7 16,980

Alberto Cremona Milan NA 2,684 -53.7 17,902

Equipe Pubblicita Comunicazione Milan MJ 2,416 -17.9 11,072

CCP Positioning Milan MJ 1,053 -14.7 5,426

STZ Milan NA 1,007 -28.6 6,710

Kobs & Draft Milan MJ 938 8.7 7,500

AgenPress Milan MJ 623 NA 4,158

Servicio Marketing Elenchi Telefoni Milan MJ 615 2.5 4,100

Wirz Italia Milan MN 277 -24.6 1,848

Notes: CCP Positioning 60% owned by Dentsu Inc.; Barbella Gagliardi

Saffirio, ATA Tonic, Equipe Pubblicita and AgenPress part of Euro RSCG network; McCann-Erickson includes MPA; Lintas Italy includes Centro Media and CBC

Ivory Coast 0.00338/0.00402 West African franc -15.8%

Lintas Abidjan Abidjan MJ 899 -24.4 5,998

Liaison Abidjan NE 176 0.4 1,405

Notes: Liaison affiliated with Saatchi & Saatchi

Jamaica 0.03704/0.04444 Jamaican dollar -16.7%

McCann-Erickson Jamaica Kingston MJ 973 28.6 6,493

Lindo, Foote, Cone & Belding Kingston MN 583 27.3 3,883

Grimax Advertising Kingston NE 500 -13.5 3,335

CGR Communications Kingston NE 335 37.4 2,682

Notes: Grimax Advertising affiliated with Grey; CGR Communications a

ffiliated with Saatchi & Saatchi

Japan 0.00874/0.00787 yen 11.1%

Dentsu Inc. Tokyo MJ 1,260,510 1.1 9,818,939

Hakuhodo Inc. Tokyo MJ 618,319 11.3 4,595,315

Daiko Advertising Osaka NA 181,984 3.5 1,395,455

Tokyu Advertising Tokyo NA 172,400 0.3 1,460,100

Asatsu Inc. Tokyo NA 171,315 3.3 1,308,768

McCann-Erickson (Japan) Tokyo MJ 119,764 6.2 798,827

Yomiko Advertising Tokyo NA 108,097 6.7 900,809

I&S Corp. Tokyo NA 105,000 -8.7 804,000

Dai-Ichi Kikaku Tokyo MJ 100,175 -10.8 834,719

Asahi Advertising Tokyo NA 91,598 -2.5 592,754

Man Nen Sha Osaka NA 83,600 5.3 537,500

Sogei Inc. Tokyo NA 59,175 8.0 376,913

Oricom Co. Tokyo NA 55,406 -4.1 497,194

Kyodo Advertising Tokyo NA 54,505 1.3 389,322

Chuo Senko Advertising Tokyo MJ 51,900 3.0 370,700

JWT Japan Tokyo MJ 45,015 9.9 300,098

Nikkeisha Inc. Tokyo NA 40,816 -33.1 348,752

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