×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

TOP NON-U.S. AGENCIES BY COUNTRY JAPAN; KENYA; KUWAIT; LEBANON; MALAYSIA; MEXICO; MOROCCO

Published on .

Gross %

Agency, city, equity income chg Billings

Gross income and billings are U.S.$ in thousands for calendar '93; % change is computed from '92 figures.

Japan 0.00874/0.00787 yen 11.1%

Dentsu, Young & Rubicam Tokyo MJ 40,476 -2.2 269,676

Leo Burnett Co - Kyodo Tokyo MJ 39,575 5.8 263,843

Tokyu Agency International Tokyo MN 37,145 19.1 297,160

Nihon Keizai Advertising Tokyo NA 36,867 7.1 267,154

Ad Dentsu Tokyo/Osaka/Nagoya/Fukuoka/Sapporo MJ 28,721 4.7 210,677

Standard Advertising Tokyo NA 22,839 10.7 149,036

Grey-Daiko Tokyo MJ 14,718 5.5 106,497

Hakuhodo Lintas Co. Tokyo JV 8,602 -36.5 57,376

BSB Japan Tokyo MJ 7,675 24.6 61,400

Medicus Intercon KK Tokyo MJ 7,479 18.0 22,581

Dentsu Sudler & Hennessey Tokyo MJ 5,029 10.7 33,529

DDB Needham Japan Tokyo MJ 4,798 34.9 32,005

Morioka Hakuhodo Iwate MJ 3,636 12.9 12,224

Bozell Meitsu Tokyo MN 3,219 27.5 21,472

Saatchi & Saatchi Advertising Tokyo MJ 2,996 33.3 23,965

Dentsu Eye Tokyo MJ 2,858 NA 22,689

FCB Japan Tokyo MJ 2,341 71.5 16,349

Aomori Hakuhodo Aomori MJ 1,902 16.1 12,517

Fukusima Hakuhodo Fukusima MJ 1,406 14.6 9,503

Tokyu Manning, Selvage & Lee Tokyo MN 643 2.7 4,283

TMP Japan Tokyo MJ 480 6.7 3,200

Kobs & Draft Tokyo MJ 125 NA 1,000

Notes: Chuo Senko did not submit figures. Data shown are AA estimate

s; Tokyu Agency International 24.5% owned by DMB&B; McCann-Erickson (Japan) is new name of the former McCann-Erickson Hakuhodo, now 100% owned by McCann; Sanyu, part of DIK, had 1993 gross income of $7 million.

Kenya 0.01887/0.03079 shilling -38.7%

McCann-Erickson (Kenya) Nairobi MJ 801 -15.6 5,343

ScanAd & Marketing Nairobi NE 632 -33.8 4,213

Ogilvy & Mather Nairobi MJ 535 NA 2,120

MCL Nairobi NE 289 10.0 2,311

Notes: MCL affiliated with Saatchi & Saatchi; ScanAd & Marketing aff

iliated with Lintas Worldwide

Kuwait 3.30230/0.00000 dinar 0.0%

Impact & Echo Kuwait MN 1,440 NA 9,603

Notes: Impact & Echo 44% owned by BBDO Worldwide

Lebanon 0.00055/0.00069 Lebanese pound -20.8%

H&C Leo Burnett Co. Beirut MJ 2,044 -18.6 13,628

Saatchi & Saatchi Advertising Beirut NE 725 141.7 5,800

Idees & Communication Beirut NE 461 -36.6 2,306

Notes: Idees & Communication affiliated with DDB Needham Worldwide

Malaysia 0.39023/0.39038 ringgit -0.0%

Ogilvy & Mather Kuala Lumpur MJ 6,545 10.1 43,655

BSB Malaysia Kuala Lumpur MJ 5,658 78.4 45,267

McCann-Erickson (Malaysia) Kuala Lumpur MJ 4,539 -8.5 30,276

Dentsu, Young Rubicam Kuala Lumpur MJ 4,377 5.8 29,194

Lintas Malaysia Kuala Lumpur MJ 3,970 13.5 26,482

JWT Malaysia Kuala Lumpur MJ 3,191 -6.1 21,283

AP:Foote, Cone & Belding Petaling Jaya MN 2,970 3.1 19,183

Grey Malaysia Kuala Lumpur MN 2,615 33.2 17,443

Bozell Petaling Jaya MN 2,147 3.2 14,314

Leo Burnett Advertising Kuala Lumpur MJ 1,968 -53.9 13,123

KHK DMB&B Kuala Lumpur MN 1,396 -2.9 9,313

Saatchi & Saatchi Advertising Kuala Lumpur MJ 1,124 44.0 8,993

Hakuhodo Malaysia Kuala Lumpur MN 502 -31.9 2,661

Dai-Ichi Kikaku Malaysia Kuala Lumpur MN 476 NA 1,905

Euro RSCG Ball Partnership Kuala Lumpur MJ 374 -50.6 2,080

Notes: NAGA DDB Needham did not supply 1993 figures; McCann-Erickson

(Malaysia) includes Universal Communications and Mutiara McCann

Mexico 0.32095/0.00032 peso 0.0%

McCann-Erickson Mexico Mexico City MJ 25,158 47.5 167,802

Panamericana Ogilvy & Mather Mexico City MJ 14,500 18.8 97,000

Leo Burnett Co. Mexico City MJ 14,480 27.8 96,537

Young & Rubicam Mexico Mexico City MJ 13,592 64.6 90,658

JWT Mexico Mexico City MJ 13,289 6.9 107,104

Publicidad Ferrer y Asociados Mexico City NA 13,026 26.7 86,841

D'Arcy Masius Benton & Bowles Mexico City MJ 10,225 12.9 68,202

Bozell Mexico City MN 8,511 1.0 68,464

Teran Publicidad Mexico City NA 7,318 3.5 48,784

BBDO Mexico Mexico City MJ 6,955 1.3 45,687

Arellano/BSB Publicidad Mexico City MN 6,325 9.5 50,600

Grey Mexico Mexico City MJ 6,033 -5.4 40,237

SMS de Mexico Mexico City MJ 4,982 -16.7 33,216

Foote, Cone & Belding de Mexico Mexico City MJ 4,098 0.6 27,321

DDB Needham Mexico City MJ 3,934 32.7 26,241

Lintas Mexico Mexico City MJ 3,919 18.6 26,142

Montenegro y Asociados Mexico City NA 2,542 18.9 16,946

Saffe Publicidad Mexico City NE 1,271 27.7 8,479

Dorland Global Mexico City MJ 536 NA 3,575

Saatchi & Saatchi Advertising Mexico City MJ 528 NA 4,221

Griffin Bacal Publicidad Mexico City MJ 201 NA 3,600

Notes: Saatchi & Saatchi opened a new office January, 1993; Saffe Pu

blicidad affiliated with Grey.

Morocco 0.12195/0.00000 dirham 0.0%

Klem-Euro RSCG Rabat MJ 1,280 NA 6,951

Grey Casablanca Casablanca MJ 112 NA 750

Notes: Dollars are in thousands.

Most Popular
In this article: