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TOP NON-U.S. AGENCIES BY COUNTRY MOZAMBIQUE; NAMIBIA; NETHERLANDS; NEW ZEALAND; NICARAGUA; NIGERIA; NORWAY

Published on .

Gross %

Agency, city, equity income chg Billings

Gross income and billings are U.S.$ in thousands for calendar '93; % change is computed from '92 figures.

Mozambique 1.00000/1.00000 dollar 0.0%

Intermark Maputo NE 94 0.3 752

Notes: Intermark non-equity affiliation with Saatchi & Saatchi

Namibia 0.29750/0.36232 rand -17.9%

ntas Namibia Windhoek MJ 161 -53.9 1,075

Creative Workshop Windhoek NE 56 0.0 450

Notes: Creative Workshop non-equity affiliation with Saatchi & Saatchi

Netherlands 0.54865/0.56775 guilder -3.4%

BBDO Nederland Amstelveen MJ 39,997 -7.5 266,808

PMSvW/ Y&R Amsterdam MJ 30,107 -25.0 200,811

Publicis-FCB Amsterdam MJ 27,817 -16.6 186,541

PPGH/ JWT Groep Amsterdam MJ 27,031 8.6 189,077

Lintas Nederland Amsterdam MJ 24,554 -5.9 163,774

Ogilvy & Mather Amsterdam MJ 23,039 2.6 153,667

D'Arcy Masius Benton & Bowles Amsterdam MJ 14,612 4.9 97,416

Grey Amsterdam MJ 13,176 0.9 91,080

DDB Needham Amsterdam MJ 13,015 0.8 86,807

McCann-Erickson Nederland Amsterdam MJ 12,917 -13.7 86,156

Result Amstelveen NA 12,399 6.0 82,682

ARA BDDP Rotterdam MJ 11,784 -30.9 78,599

Noordervliet & Winninghoff/Burnett Amsterdam MJ 11,143 -11.6 74,291

Benjamens, van Doorn-Euro RSCG Amstelveen MJ 9,327 -3.4 62,132

TBWA Amstelveen MJ 9,229 -0.5 61,526

Saatchi & Saatchi Advertising Amstelveen MJ 7,816 23.7 62,526

Lowe Kuiper & Schouten Amsterdam MJ 7,230 5.2 48,226

TBWA/Neth.work Amsterdam JV 7,158 NA 14,315

BSB Amsterdam Amsterdam MJ 5,278 1.6 42,224

Wieden & Kennedy Amsterdam MJ 5,000 100.0 40,000

BvH Rotterdam NA 4,993 -10.3 33,303

FCA Netherlands Amsterdam MJ 4,746 16.1 32,387

Campaign Co. Amsterdam MN 4,605 -5.0 33,500

Hakuhodo Nederland Amsterdam MJ 3,428 -18.2 24,182

Bozell Advertising Amstelveen MJ 3,215 -11.1 19,291

Passet & Van Wieringen Amsterdam NE 1,097 7.4 7,132

Advertising Palace-Ayer Amsterdam MN 1,084 NA 7,226

Conquest Europe Netherlands Amsterdam MJ 777 -0.3 12,323

Notes: Lintas Nederland includes Initiative Media, Via, Data Gold an

d Strating Promotion; McCann-Erickson includes data for Universal Media; BBDO Nederland includes FHV/BBDO (Incl. Liberty Films), BBDO Business Communications; Bennis BPR; Signum; Keja & Donia; BBK; IPW; Media Direction Nederland; Bartels/Verdonk Impuls and Bruns van der Wijk; TBWA/Neth.Work joint venture between TBWA and Hakuhodo.

New Zealand 0.53520/0.54216 NZ dollar -1.3%

Colenso Communications Auckland MJ 10,014 -5.9 50,068

Saatchi & Saatchi Advertising Wellington MJ 9,384 14.4 75,070

Foote, Cone & Belding Wellington MJ 6,131 -20.1 30,656

Ogilvy & Mather Wellington MJ 4,985 10.3 24,924

Mojo New Zealand Auckland MJ 4,482 8.5 22,413

Mattingly & Partners (NZ) Parnell MJ 4,473 -14.9 24,830

HKM Advertising Auckland MJ 3,436 -4.3 17,180

JWT New Zealand Auckland MN 3,367 27.8 20,883

DDB Needham New Zealand Auckland MJ 3,192 31.1 21,294

BSW Young & Rubicam Takapuna/Auckland MJ 2,880 590.6 19,207

D'Arcy Masius Benton & Bowles Auckland MJ 2,783 -1.3 13,862

Backer Spielvogel Bates N.Z. Auckland MJ 2,308 39.0 18,464

Lintas New Zealand Auckland MJ 2,290 -8.3 15,275

McCann-Erickson (N.Z.) Auckland MJ 2,254 -29.9 15,036

Leo Burnett - New Zealand Wellington MJ 830 -15.6 5,535

Mackrill Bate Euston Auckland NE 535 56.7 2,676

Grey Advertising (NZ) Auckland MJ 296 -56.2 1,973

Notes: Colenso Communications and HKM Advertising are part of Clemen

ger-BBDO; Mattingly & Partners is majority-owned by Dentsu, Young & Rubicam

; Mojo is part of the Publicis FCB network; Mackrill Bate Euston affiliation with Bozell

Nicaragua 0.16547/0.20000 cordoba -17.3%

Imagen Publicid Managua NE 600 252.9 4,002

Publimerc Managua NE 319 -25.9 2,126

APCU de Nicaragua Managua NE 165 14.6 1,099

BBDO/Nicaragua Managua JV 164 116.8 1,093

J.B. & Asociados Managua NE 50 NA 381

Notes: J.B. & Asociados affiliation with Young & Rubicam; Imagen Pub

licid affiliation with McCann-Erickson; Publimerc affiliation with Grey

Nigeria 0.04543/0.05420 naira -16.2%

Insight Communications Lagos NE 1,051 14.9 8,405

Promoserve Lagos NE 837 33.3 3,347

MC&A Lagos NE 250 0.7 2,000

Notes: Non-equity affiliations as follows: Insight Communications af

filiated with Backer Spielvogel Bates; Promoserve with Grey and MC&A with Saatchi & Saatchi

Norway 0.14633/0.16131 kroner -9.3%

BSB Bates Gruppen Oslo MJ 21,650 -2.9 173,199

Reklamens Hus McCann Oslo MJ 10,528 -23.2 70,219

Publicis-FCB Oslo MJ 9,753 2.1 65,050

Young & Rubicam Norway Oslo MJ 9,032 -11.9 60,246

GCG Norway Oslo MJ 8,929 423.1 59,553

Nordskar & Thorkildsen Leo Burnett Oslo MJ 7,343 7.2 48,957

Ogilvy & Mather Oslo MJ 5,755 3.9 47,939

D'Arcy Masius Benton & Bowles Oslo MJ 5,663 -4.6 37,773

A/S Myres/Lintas Oslo NE 4,596 2.7 30,656

Avanti DDB Needham Oslo MJ 4,560 -15.9 30,413

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