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TOP NON-U.S. AGENCIES BY COUNTRY NORWAY; PAKISTAN; PANAMA; PARAGUAY; PERU; PHILIPPINES; POLAND

Published on .

Gross %

Agency, city, equity income chg Billings

Gross income and billings are U.S.$ in thousands for calendar '93; % change is computed from '92 figures.

Norway 0.14633/0.16131 kroner -9.3%

Jenssen & Borkenhagen/ BBDO Oslo MN 4,267 -3.8 43,773

Strand & Lund Oslo NE 2,349 12.5 12,376

Kverneland Oslo NA 1,646 70.1 10,975

Saatchi & Saatchi Advertising Oslo MJ 1,368 -6.7 10,942

Euro RSCG Norway Oslo MJ 1,293 -25.6 8,621

Kobs & Draft Oslo MJ 1,275 2.0 10,200

Pran & Torgersen Oslo NE 846 -6.8 4,931

Lowe Brindfors Oslo MJ 788 -37.9 5,258

Notes: Strand & Lund non-equity affiliation with J. Walter Thompson

Co. Data for 1992 is for J. Schjaerven, Oslo, with whom JWT had a previous affiliation; Reklamens Hus McCann includes JBR/McCann; BSB Bates Gruppen includes Bates Advertising, Backer & Spielvogel Bergen and Stavanger; Telemarketing; AV Kontakt, Grafex, Geo Media, Bates Gruppen and Benjamin; Pran & Torgersen affiliated with TBWA.

Pakistan 0.03760/0.04023 rupee -6.5%

Orient/McCann Karachi NE 1,144 NA 7,628

R-Lintas Ltd. Karachi NE 1,080 -15.7 7,202

Blazon Advertising Karachi NE 838 39.2 5,591

IAL Karachi NE 729 -24.5 5,828

Asiatic Advertising Karachi NE 695 -3.9 4,631

Prestige Communications Karachi NA 508 8.8 3,392

G.H. Thaver & Co. Karachi NA 198 19.0 1,438

Interflow Communications Karachi NE 0 NA 0

Notes: Asiatic Advertising affiliation with J. Walter Thompson Co.;

Blazon Advertising affiliation with Grey and Interflow Communications affiliation with Ogilvy & Mather

Panama 1.00000/1.00000 U.S. dollar 0.0%

Campagnani Publicidad Panama City MN 1,964 21.4 13,103

Cerebro JCM Publicidad Panama City NE 1,401 NA 9,345

Fergo/SSA Panama City NE 1,083 NA 8,667

Conte/McCann-Erickson Panama City MJ 1,021 6.4 6,810

APCU Panama Panama City NE 814 18.0 5,622

Comunica Leo Burnett Publicidad Panama City JV 336 27.3 2,240

Notes: Campagnani Publicidad has a minority affiliation (20%) with B

BDO Worldwide and an affiliation with Bozell; Cerebro JCM Publicidad affiliated with Young & Rubicam

Paraguay 0.00056/0.00068 guarini -18.1%

Biedermann Publicidad Asuncion NE 1,772 31.1 5,213

JWT Asuncion NA 203 15.1 1,370

McCann-Erickson (Paraguay) Asuncion MJ 131 22.4 871

Notes: Biedermann Publicidad affiliated with Ogilvy & Mather

Peru 0.56936/0.89396 new sol/inti -36.3%

McCann-Erickson Corp. Lima MJ 3,311 30.0 22,087

JWT Peruana Lima MJ 3,102 19.1 20,681

Grey Peru Lima MN 2,855 264.8 15,244

Creativity Publicidad- Y&R Asociados Lima NE 1,557 NA 10,387

MIG Publicidad Lima NE 709 -10.0 5,673

Perdomo BSB Publicidad Santiago de Sucro NE 45 -1.6 360

Notes: MIG Publicidad affiliated with Saatchi & Saatchi

Philippines 0.03886/0.03653 peso 6.4%

McCann-Erickson Philippines Manila MJ 8,611 82.0 57,435

Basic/Foote, Cone Belding Manila MN 6,601 25.9 43,987

Lintas Manila Manila MN 5,056 43.7 33,726

JWT Philippines Manila MJ 4,979 -7.9 37,402

Ace/SSA Manila MN 4,077 34.9 32,618

AB Communications Manila Manila NE 3,750 NA 30,002

AMA DDBN Philippines Manila MN 2,763 NA 18,431

Hemisphere-Leo Burnett Manila MJ 2,516 -1.5 16,772

Dentsu, Young & Rubicam-Alcantara Manila MN 2,316 19.3 16,321

Jiminez/DMB&B Manila MN 1,608 51.2 10,785

Aspac & Grey Manila MN 1,400 -2.5 9,341

Ogilvy & Mather Manila MN 1,391 172.0 9,278

J. Romero & Associates Manila NA 1,282 51.9 8,549

PAC/BBDO Manila MN 1,242 9.9 8,957

Core Group/Alliance Manila NE 315 0.6 2,098

Taipan Bozell Advertising Manila NE 194 NA 1,282

Tactica Advertising Manila NA 173 31.5 958

Prime Advertising Systems Manila NA 167 19.2 1,115

Communication Concepts Manila NA 120 -20.0 802

Notes: AB Communications affiliated with Backer Spielvogel Bates; Gr

oss income figures for both years for Prime Advertising Systems are AA estimates

Poland 0.00006/0.00008 zloty -22.2%

BSB/S&S Marco Warsaw JV 5,576 226.4 44,610

ITI McCann-Erickson Warsaw MJ 2,972 79.4 19,826

Lintas Warszawa Warsaw MJ 2,577 230.4 17,187

Young & Rubicam Poland Warsaw MJ 2,259 90.4 15,065

Leo Burnett - Warsaw Warsaw MJ 1,659 91.8 11,061

Grey Warsaw MJ 1,533 186.1 10,225

Ogilvy & Mather Warsaw MN 1,293 NA 8,490

D'Arcy Masius Benton & Bowles Warsaw MJ 1,250 108.7 8,300

GGK Warsaw Warsaw MJ 887 222.3 5,919

Euro RSCG Poland Warsaw MJ 756 NA 5,043

Hager Siloe Warsaw NE 662 NA 4,410

DDB Needham Warszawa Warsaw MJ 597 98.9 3,982

Publicis-FCB Warsaw MJ 255 522.0 8,269

Armando Testa Poland Warsaw MJ 66 -4.1 441

Notes: BSB/S&S Marco is a joint venture between BSB, Saatchi & Saatchi and local agency Marco; Hager Siloe affiliated with Lowe Group

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