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TOP NON-U.S. AGENCIES BY COUNTRY SRI LANKA; SWEDEN; SWITZERLAND; TAIWAN; THAILAND

Published on .

Gross %

Agency, city, equity income chg Billings

Gross income and billings are U.S.$ in thousands for calendar '93; % change is computed from '92 figures.

Sri Lanka 0.02085/0.02275 rupee -8.4%

Minds Lanka Colombo MN 178 14.1 776

Notes: Grant Advertising non-equity affiliation with McCann-Erickson

Worldwide; Minds Lanka minority-owned (40%) by Bozell.

Sweden 0.14133/0.17433 kroner -18.9%

McCann-Erickson Stockholm MJ 19,265 0.6

128,499

Lowe Brindfors Stockholm MJ 14,537 -14.5 96,962

Hall & Cederquist/ Y&R Stockholm MJ 12,211 -22.4 82,677

Grey Communications Stockholm MJ 10,894 -12.0 72,664

HLR & Co./ BBDO Annonsbyra Stockholm MN 6,406 0.9 42,726

Lintas Stockholm Stockholm MJ 5,375 -25.8 35,851

BSB September Helsingborg MJ 4,558 0.1 36,464

Ehrenstrahle & Co. Stockholm MJ 4,126 -14.9 27,509

Welinder Stockholm NE 3,675 -22.8 27,619

D'Arcy Masius Benton & Bowles Stockholm MJ 3,442 -16.8 42,375

Hawi Euro RSCG Stockholm MJ 2,177 -48.0 4,523

Ogilvy & Mather 2 Stockholm MJ 2,151 461.8 17,804

Blanking Stockholm NE 2,100 0.0 14,000

Carlsson & Broman/ DDB Needham Stockholm MJ 2,097 -70.4 13,989

Alm & Co. Stockholm NE 1,059 NA 8,471

JWT Sweden Stockholm MJ 927 3.1 6,239

Leo Burnett - Sweden Stockholm MJ 829 21.9 5,530

Ervaco/ TBWA Stockholm MN 700 -7.0 4,668

Conquest Europe Sweden Stockholm MJ 314 -51.8 2,150

Boisen & Partners Stockholm MJ 274 NA 1,828

Notes: McCann-Erickson includes figures for Ronnberg/McCann-Erickson

; Alm & Co. non-equity affiliation with Saatchi & Saatchi; Boisen & Partners majority-owned (100%) by the Lowe Group; Ehrenstrahle majority-owned (74%) by BBDO Worldwide

Switzerland 0.68804/0.70956 Swiss franc -3.0%

Young & Rubicam Switzerland Zurich MJ 20,207 -10.6 134,882

Wirz Werbeberatung Zurich MJ 12,396 -6.4 82,679

Euro RSCG Zurich MJ 12,268 6.1 81,788

McCann-Erickson Geneva MJ 11,806 -16.5 78,747

Publicis-FCB Zurich MJ 11,475 2.3 75,913

Aebi/BBDO Werbeagentur Zurich MJ 9,096 -19.9 71,694

DDB Needham Kuesnacht/Zurich MN 7,617 -2.4 50,803

Marti, Ogilvy & Mather Zurich MJ 7,017 -7.0 58,453

Impuls Zurich NE 5,848 -2.6 46,787

Lintas Werbeagentur Zurich MJ 5,481 -7.4 36,558

Bozell Advertising Geneva NE 5,160 0.8 34,402

Grey Geneva/Zurich MN 4,968 -2.8 33,134

JWT Switzerland Zurich MJ 3,985 5.3 33,999

Saatchi & Saatchi Advertising Nyon/Zurich MJ 3,116 -5.4 24,928

Zogg Kettiger Gasser Zurich NE 3,010 9.5 24,081

TBWA Zurich MJ 1,427 -37.2 9,516

Leo Burnett Co. Zurich MJ 1,161 NA 7,743

Quadri Zurich NE 1,115 -8.7 7,486

Heimann DMB&B Zurich Zurich MN 1,101 NA 7,335

Mueller & Partner Alliance Zurich MN 688 -3.0 4,587

Conquest Europe Switzerland Zurich MJ 615 32.3 6,022

Werbeagentur Peter Berger Zurich NA 474 -15.9 3,162

CIPR S.A. Geneva NA 67 1.7 447

Notes: Impuls non-equity affiliation with Saatchi & Saatchi; CIPR S.

A's gross income figures for both years are AA estimates; Zogg, Kettiger, Gasser non-equity affiliation with Backer Spielvogel Bates

Taiwan 0.03865/0.04006 Taiwan dollar -3.5%

Ogilvy & Mather Taipei MJ 12,182 6.3 81,213

United Advertising Co. Taipei NA 10,220 6.3 66,250

McCann-Erickson Taiwan Taipei MJ 9,181 2.7 61,236

JWT Taiwan Taipei MJ 8,697 14.3 57,978

Hwa Wei & Grey Taipei MN 7,595 -7.6 50,800

HY Marketing Taipei MJ 4,896 -14.6 14,229

Taiwan Advertising Co. Taipei MJ 4,841 NA 32,284

Eastern Advertising Taipei NA 4,484 6.6 29,669

Bozell Taiwan Taipei MN 4,174 2.2 27,829

Saatchi & Saatchi Advertising Taipei MJ 3,650 27.1 29,197

Lintas Taiwan Taipei MJ 3,592 12.2 23,961

Leo Burnett Co. Taipei MJ 3,215 -8.1 21,432

Dentsu, Young & Rubicam Taipei MJ 2,795 3.8 18,640

Public-FCB Communications Taipei MN 2,640 -8.4 17,824

Stentor BBDO Advertising Taipei MJ 1,988 -1.5 15,831

Euro RSCG Ball Partnership Taiwan Taipei MJ 1,910 -3.5 10,823

DDB Needham Taipei MJ 1,787 -0.9 11,919

DIK Ocean Advertising Taipei MJ 1,263 -45.3 13,558

BSB Taiwan Taipei MJ 1,015 28.2 8,117

Notes: HY Marketing majority-owned (52%) by Hakuhodo Inc, Tokyo; McC

ann-Erickson Taiwan includes Harrison Communications/McCann-Erickson

Thailand 0.03949/0.03940 baht 0.2%

Lintas Thailand Bangkok MJ 16,598 18.8 110,707

Ogilvy & Mather Bangkok MJ 13,617 13.9 90,824

Prakit & FCB Bangkok MN 7,404 25.3 49,360

Leo Burnett Co. Bangkok MJ 7,012 20.2 46,749

JWT Thailand Bangkok MJ 6,445 31.7 45,929

Far East Advertising Bangkok MN 6,368 15.5 42,477

McCann-Erickson Thailand Bangkok MJ 6,137 47.4 40,932

Dentsu, Young & Rubicam Bangkok MJ 5,561 16.2 37,089

Thai Hakuhodo Bangkok MN 3,335 5.4 20,359

Euro RSCG Ball Partnership Thailand Bangkok MJ 3,278 28.8 19,783

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