TOP YELLOW PAGES COMPANIES

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Rank Yellow Pages revenue Total company revenue

1997 1996 Company 1997 1996 % chg 1997 1996 % chg

1 1 Bell Atlantic $2,298.0 $2,224.3 3.3% $30,193.9 $29,155.2 3.6%

2 2 SBC Communications 2,111.0 1,985.0 6.3 24,856.0 23,445.0 6.0

3 3 BellSouth Corp. 1,934.0 1,742.0 11.0 20,561.0 19,040.0 8.0

4 4 GTE Corp. 1,507.0 1,527.0 -1.3 23,260.0 21,339.0 9.0

5 5 US West 1,197.0 1,120.0 6.9 15,235.0 12,911.0 18.0

6 6 Ameritech Corp. 681.5 655.7 3.9 15,998.0 14,917.0 19.1

7 7 DonTech 426.1 408.9 4.2 426.1 408.9 4.2

8 8 Sprint 330.0 309.0 6.8 14,873.9 13,887.5 7.1

9 9 Reuben H. Donnelley 130.0 173.1 -24.9 2,154.4 2,159.2 -0.2

Notes: Dollars are in millions. Yellow Pages revenue and parent total revenue were obtained from public documents. YP revenue in most cases includes publishing, printing and selling in, and performing related services concerning Yellow and White telephone directories. Acquisitions, foreign language editions, and multimedia Yellow Pages have had a considerable impact on the revenue field and directory features for the top YP companies in '97. Bell Atlantic's revenue includes Nynex Corp.'s directory services as a result of their $25 billion merger completed Aug. 14, 1997. US West directory revenues are from MediaOne. Total revenue is for US West. Directory revenues for both Ameritech and Reuben H. Donnelley exclude those generated by DonTech, a joint venture of the two. DonTech serves Chicago and other markets in Illinois and northwestern Indiana. Donnelley became an independent, publicly-held company in late '97 when parent Dun & Bradstreet Corp. separated into two companies. Other imminent changes: Bell Atlantic plans to acquire GTE for $53 billion, a deal that would merge the Bell's regional services with GTE's national and electronic bases of operations; a merger between SBC and Ameritech is expected to close by 1999; the YP division at MediaOne is moving back to the US West side.

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