Topica, a San Francisco-based e-mail list and newsletter manager, is expected to announce March 14 its acquisition of International Data Group's TipWorld. TipWorld's 140 information and tip newsletters are supported by targeted advertising and reach subscribers in 170 countries. Boston-based IDG is also taking an equity stake in Topica, which delivers monthly e-mails to e-mail list users and newsletter recipients. Topica recently announced an advertising and promotions network that allows e-mail list owners and newsletter recipients to promote their lists and choose whether they want outside marketing messages included in their e-mails.
Copyright March 2000, Crain Communications Inc.