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Toshiba aims to propel European DVD market with video rental tie-up

Published on .

TOKYO--Japanese electronics company Toshiba Corp. is to enter the European rental market for movies on digital videodiscs and DVD players with Europe's largest rental video chain operator, Germany-based VCL Communications Gmbh.

The two plan to start the tie-up later this month. Toshiba is eager to advance the DVD market in Europe because it's not as advanced as the markets in Japan and the U.S., a company spokesman says.

Later this month, Toshiba will begin renting DVDs and players at 1,500 shops operated by the Munich-based VCL Communications, which has 4,500 rental outlets in Europe.

By the end of the year, Toshiba aims to have its DVD rentals in about 3,500 VCL Communications' stores and will supply about 10,000 portable players.

Toshiba already takes part of a DVD and DVD player rental system in Japan with a video rental chain.

Copyright November 1998, Crain Communications Inc.

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