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Toshiba selects DGWB for PC advertising

Published on .

Toshiba America Information Systems' Computer Systems Division, Irvine, Calif., said it picked DGWB Advertising, Irvine, to handle its PC advertising in the U.S. and Latin America. The estimated $25 million-to-$30 million account had been handled by Bozell Worldwide, Costa Mesa, Calif., which declined to participate in a review that began in April. Toshiba is the world's largest marketer of notebook computers.

Copyright July 1999, Crain Communications Inc.

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