Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

More.com touts move into contact lenses

Published on .

More.com, stepping up the online drugstore wars by moving into the contact lens business with discounts of up to 50%, breaks its first ads today from agency Citron Haligman Bedecarre. TV runs in prime time in spot markets such as New York, San Francisco, Boston and Seattle. A broader branding effort is expected later this year.

Copyright February 2000, Crain Communications Inc.

Most Popular
In this article: