More.com touts move into contact lenses

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More.com, stepping up the online drugstore wars by moving into the contact lens business with discounts of up to 50%, breaks its first ads today from agency Citron Haligman Bedecarre. TV runs in prime time in spot markets such as New York, San Francisco, Boston and Seattle. A broader branding effort is expected later this year.

Copyright February 2000, Crain Communications Inc.

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