And now for the results of Contest #444: we asked you for the next animalistic intoxicant and you got us udderly light-headed with:
First Prize: Zoey the Zebra for Zima Frooty Tooties, a new line of Zimas in fun colors with a twist of apple, orange, lemon or grape. A talking zebra with multicolored stripes in a setting akin to "Pee-Wee's Playhouse" vies for the hearts of children of all ages with the slogan, "Just like Sprite, but with a kick. Zima. For the kid in you." Commercials air during the afterschool special, and on Nick at Night. Hey, if Camel can do it... Michelle Richmond, copywriter, Lavidge & Associates, Knoxville, Tenn.
Second Prize: Cow Brau: No udder beer tastes like it. Jim Sabo, commercial producer, Brose Productions, Tarrytown, N.Y.
Third Prize: Budweiser's Blue Footed Boobie Bird beer. "Because when you say `Blue Footed Boobie Bird'...you've had enough!" Mark Seigle, marketing exec, Robert Glenn Ketchum, Los Angeles.
Hair of the Dog Breakfast Beer: The "Cur" for whatever "Ales" ya. Phil Frankenfeld, writer, Milwaukee.
Snail Ale: One slug and you'll be crawling home. Rick Weber, president, Weber Communications, Maitland, Fla.