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New toy ploy from Pizza Hut

Published on .

Pizza Hut, Dallas, on March 29 will launch Pizza PlayStuff, toys that can be bought with pizza instead of only with kids meals. The first Pizza PlayStuff offering will be exclusive model sets from K'nex Industries. Each of the four exclusive Kool K'nexions sets will cost 99¢ with any pizza purchased. National TV ad support breaks April 5 via BBDO Worldwide, New York.

Copyright March 1999, Crain Communications Inc.

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