Toymax chooses Avrett

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Toymax, Plainview, N.Y., tapped Avrett, Free & Ginsberg, New York, for creative on its estimated $15 million account. There was no review. Avrett will begin working on new campaigns supporting Toymax brands Laser Challenge, Precious Metals and the fall introduction of R.A.D. Robot. The account was previously handled in-house.

Copyright May 1998, Crain Communications Inc.

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