×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Toyota: ANALYST TAKE

Published on .

analyst take "Toyota has done a magnificent job of picking up share on the passenger car side. They've given up [share] quite a bit in the first couple of the months of the year on the light truck side. But that is due to the fact that you've got quite aggressive incentives from each of the Big 3 on all their vehicles, which includes their trucks."

-joe phillippi, principal, autotrends

"Then there is Toyota with the new Scion brand. They're like comets, they come around every so often. ... If Lexus is for older, wealthier people, Scion is for very younger, cooler, poorer people. For the first time, we'll see a Japanese manufacturer with a line of brands that spans the top, the middle and the low end of the market."

-steve saxty, executive director-automotive practice, futurebrand

Most Popular
In this article: