-joe phillippi, principal, autotrends
"Then there is Toyota with the new Scion brand. They're like comets, they come around every so often. ... If Lexus is for older, wealthier people, Scion is for very younger, cooler, poorer people. For the first time, we'll see a Japanese manufacturer with a line of brands that spans the top, the middle and the low end of the market."
-steve saxty, executive director-automotive practice, futurebrand