Toyota backs women promo

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Marking its first sponsorship of a women-only Web site, Toyota Motor Sales USA today announces a partnership with Women.com Networks. Under the agreement, Toyota will sponsor In the Pink, an online breast cancer awareness center on the women's site developed with the National Alliance of Breast Cancer Organizations. The auto company will give away a car, host breast cancer chats and sponsor local fund-raising events to benefit NABCO. Women.com is launching a Toyota-sponsored microsite, Everyday Women. Approximately 52% of Toyota owners are women.

Copyright April 1999, Crain Communications Inc.

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