Toyota breaks corporate ads

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Toyota Motor Corporate Services of North America, New York, starts its first-ever radio ad campaign Feb. 23. Running only in the Washington, D.C., market, the four 30-second spots feature personal stories of either a Toyota employee or local resident. Oasis, New York, handles. The corporate arm of the car marketer said a national campaign will arrive later this year.

Copyright February 1999, Crain Communications Inc.

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