Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Toyota breaks corporate ads

Published on .

Toyota Motor Corporate Services of North America, New York, starts its first-ever radio ad campaign Feb. 23. Running only in the Washington, D.C., market, the four 30-second spots feature personal stories of either a Toyota employee or local resident. Oasis, New York, handles. The corporate arm of the car marketer said a national campaign will arrive later this year.

Copyright February 1999, Crain Communications Inc.

Most Popular
In this article: