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Toyota dealers review $70 mil in ads

Published on .

Toyota Motor Sales USA's 25 local dealer ad groups in five southeast states will join as one large ad group, said an executive close to the situation who asked not to be named. Southeast Toyota Distributors, Deerfield Beach, Fla., the private distributor supplying the dealers with vehicles, is leading the review for the 160 dealers in Alabama, Florida, Georgia and the Carolinas. The distributor didn't return calls. Among the incumbents vying for the estimated $70 million account are: McGee & Starr, Boca Raton, Fla.; Moran Group, Baton Rouge, La.; Omni Automotive, Birmingham, Ala.; and Saatchi & Saatchi, Fort Lauderdale, Fla.

Copyright June 2000, Crain Communications Inc.

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