Toyota uses e-brochures to promote Prius, Celica

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Toyota Motor Sales USA is using e-brochures designed by MindArrow Systems, Aliso Viejo, Calif., to drive consumer awareness of its new environmentally friendly Prius sedan and redesigned Celica coupe. The e-brochure for Prius includes a 17-second video clip from its TV commercial; both e-brochures include hyperlinks to its sites. Toyota employed a similar multimedia campaign in conjunction with MindArrow surrounding the launch of the MR2 Spyder in April, resulting in an overall response rate of 18%.

Copyright July 2000, Crain Communications Inc.

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