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Toyota group gives WestWayne $70 mil acc't

Published on .

Southeast Toyota Distributors tapped WestWayne, Atlanta, as agency of record for its consolidated $70 million account, according to an executive close to the review. WestWayne topped New York shops Grey Worldwide, Gotham and Della Femina, Rothschild, Jeary & Partners; and incumbent Omni Automotive, Birmingham, Ala. The move centralizes the ad account for 25 local Toyota dealer groups in five states. Neither the client nor WestWayne returned calls for comment.

Copyright October 2000, Crain Communications Inc.

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