(April 30, 2001) -- Toyota Motor Sales USA is partnering with rich-media company Gizmoz to launch a buyer's guide highlighting the Japanese automaker's line of SUVs. The company began sending the guide, which features models such as the 4Runner, Land Cruiser, RAV4, Highlander and Sequoia, to 250,000 consumers electronically last week. Using Macromedia's Flash technology, the Toyota SUV Buyers Guide Gizmo incorporates features including a 360-degree inside and outside tour of each vehicle. It was created in conjunction with Toyota agency Saatchi & Saatchi, Torrance, Calif., a Publicis Groupe unit.
Copyright April 2001, Crain Communications Inc.