The promotion, "Driving It Home," will be advertised in four Conde Nast Publications titles in May. Microsoft Corp.'s MSN HomeAdvisor Web site will also promote the co-branded deal. Saatchi & Saatchi, Torrance, worked with Conde Nast to develop the six-page ad section.
The promotion includes a sweepstakes to win a $5,000 shopping spree at Restoration Hardware, and consumers who buy a Highlander between April 29 and May 6 get a $75 gift certificate to the store. -- Jean Halliday
Copyright April 2001, Crain Communications Inc.