TOYOTA READIES PROMOTION WITH HARDWARE CHAIN

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(April 5, 2001) -- Toyota Motor Sales USA, Torrance, Calif., released details about its co-branded promotion with retailer Restoration Hardware that istied to its estimated $30 million launch of the all-new Toyota Highlander sport utility vehicle (Advertising Age, Feb. 12).

The promotion, "Driving It Home," will be advertised in four Conde Nast Publications titles in May. Microsoft Corp.'s MSN HomeAdvisor Web site will also promote the co-branded deal. Saatchi & Saatchi, Torrance, worked with Conde Nast to develop the six-page ad section.

The promotion includes a sweepstakes to win a $5,000 shopping spree at Restoration Hardware, and consumers who buy a Highlander between April 29 and May 6 get a $75 gift certificate to the store. -- Jean Halliday

Copyright April 2001, Crain Communications Inc.

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