The new tag will chop "Everyday" into "Every day," and put another word, such as "Value" or "Quality," in front, depending on the campaign, said VP-Marketing Steve Sturm. The "Everyday" tagline was introduced in fall 1997. Also, Toyota Division launches the Tundra, its first full-size pickup, this week on national TV with a $40 million media blitz. Ads for the Tundra are from Saatchi & Saatchi's Torrance office.
Copyright June 1999, Crain Communications Inc.