TV Spots of the Week | Media Player


And Other Current TV Commercials of Note

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The Trap
Client: Toyota
Brand: Toyota Corolla
Title: "Trap"
Agency: Badillo Nazca Saatchi & Saatchi, San Juan, P.R.
Nothing is as it seems in this bucolic Latin American scene of a pretty woman broken down along a rural road.

All Wooden Hummer
Client: General Motors
Brand: Hummer H2
Title: "Big Race""
Agency: Modernista, Boston
Using a childhood soapbox derby fantasy, this commercial shows how a homemade wooden Hummer can break all the rules and carry its driver to victory against all odds. The soundtrack is The Who's 'Happy Jack.'

Radio Burns a Diva
Client: Infinity Broadcasting
Brand: Blink 102.7 Radio
Title: "Diva"
Agency: Bartle Bogle Hegarty
Which radio station should you tune to when you want to find out who torched the bitchy diva's hair? Blink knows.

The Competition Lies
Client: DirecTV
Brand: DirecTV
Title: "Lies"
Agency: Deutsch
Employing Danny DeVito as the point man in a frontal attack on the competition, this spots accuses cable TV companies of lying.

Hard-Drinking Bear
Client: Diageo
Brand: Smirnoff Ice
Title: "Bear"
Agency: J. Walter Thompson, New York
It's honey to the rescue in this 2000 spot as a hard-drinking bear tries to snatch the Smirnoff Ice cooler from two wilderness fishermen. It's not clear if one of the fisherman survives the encounter. Watch for Smirnoff's latest spot in next week's 'TV Spots of The Week.'

Land Rover
Client: Land Rover North America
Brand: Range Rover
Title: "Procession"
Agency: Y&R, Irvine
The first TV spot made in five years for Land Rover's top-of-the-line Range Rover. It was filmed on location in Thailand.

We Are the Champions
Client: Champion
Brand: Champion Athletic Wear
Title: "Greed vs. Love"
Agency: Publicis
Harpooning big-bucks sports star sponsorships, this Champion ad casts Everyman as the real champion. But the spot's end tagline, "We're Aren't Going Anywhere," may resonate poorly with many in the intended audience.

Cellar Toker
Client: Partnership for Drug Free America
Brand: Anti-Marijuana Campaign
Title: "Wallet"
Agency: Cramer Krasselt, Milwaukee
Will marijuana turn its users into zombie-like cellar troglodytes? See for yourself, kids. The latest effort in the White House War on Weed.

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