Toyota unit breaks 'green' campaign

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Toyota Motor Corporate Services, New York, breaks a print campaign today in national magazines touting how its technologies help preserve the environment. Oasis Advertising, New York, created the trio of executions that will run through September, including appearances in Newsweek, People and Fortune. The ads retain the year-old tagline "People drive us." The advertiser is a sister unit of of Toyota Motor Sales USA, Torrance, Calif. Spending was not disclosed.

Copyright July 1998, Crain Communications Inc.

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