Toyota Venezuela to launch environment-friendly line

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CARACAS--Toyota is to launch "environmentally-friendly" versions of its marques in Venezuela for the first time in October.

The year 2000 models of existing marques will feature fuel injection systems and catalytic converters and will run on leaded petrol, according to Enrique Pinochet, general manager of marketing and strategic planning.

In addition, Toyota is introducing its Yaris marque to sell at $14,000.

Ars/D'Arcy, will run a multi-media campaign focusing on the improvements across all the marques.

Copyright September 1999, Crain Communications Inc.

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