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Toys 'R' Us, Burnett talking compensation

Published on .

Toys "R" Us is in compensation discussions with Leo Burnett USA, Chicago, for its $50 million creative account, executives familiar with the deal said. Other review contenders include Deutsch, New York, and Doner, Southfield, Mich. Toys "R" Us and the agencies declined comment. Richard Roth Associates, Chappaqua, New York, is the consultant.

Copyright May 1999, Crain Communications Inc.

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