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Toys "R" Us credit card bows

Published on .

Toys "R" Us, Bank of New York and Visa USA announced a co-branded credit card. The Toys "R" Us Visa card rewards users with free toys and free clothes at Toys "R" Us and Kids "R" Us, as well as points toward free meals and discounted cruises, airline tickets and hotel stays. The launch will be supported by a multimillion-dollar advertising and direct marketing campaign via BBDO, New York. TV spots will begin airing on Monday; the direct mail campaign will begin Sept. 23.

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