Toys "R" Us is considering eight advertising agencies in the review for its $50 million advertising account: incumbent Kaplan/Thaler, Ammirati Puris Lintas, Bozell Worldwide, Deutsch
, Saatchi & Saatchi and TBWA/Chiat/Day
, all New York, as well as Leo Burnett
USA, Chicago. Media agencies under consideration are incumbent Quantum Media International, Media Edge and Western Initiative, all New York. Richard Roth in New York is the consultant. It will cut to three shops by the end of March.
Copyright March 1999, Crain Communications Inc.