Toys 'R' Us narrows $50 mil review

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Toys "R" Us narrowed the review the week of March 15 for its estimated $50 million account to Ammirati Puris Lintas and Deutsch, both New York; Leo Burnett USA, Chicago; and Doner, Southfield, Mich. Media participants are Burnett's Starcom, Western Initiative and Media Edge. The list may change pending discussions with incumbents Kaplan Thaler Group and Quantum Media International, both New York.

Copyright March 1999, Crain Communications Inc.

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