Toys 'R' Us reviews dot-com account

Published on .

Toys "R" Us has taken initial steps for a review for its account, with spending estimated at $25 million. Incumbent Leo Burnett USA, Chicago, which also handles the bricks-and-mortar store business, will participate, an executive familiar with the review said. Select Resources International, West Hollywood, Calif., is the consultant.

Copyright April 2000, Crain Communications Inc.

Most Popular
In this article: