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Toys 'R' Us reviews dot-com account

Published on .

Toys "R" Us has taken initial steps for a review for its Toysrus.com account, with spending estimated at $25 million. Incumbent Leo Burnett USA, Chicago, which also handles the bricks-and-mortar store business, will participate, an executive familiar with the review said. Select Resources International, West Hollywood, Calif., is the consultant.

Copyright April 2000, Crain Communications Inc.

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