New Toysmart.com ads offer flashes of brilliance

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Toysmart.com launches its first campaign today from Arnold Communications, Boston. The $20 million campaign includes TV, print, radio and online media. TV spots, which encourage parents to inspire their children's creativity and imagination, feature youngsters surprising their parents with an unexpected flash of brilliance when they play with educational toys.

Copyright October 1999, Crain Communications Inc.

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