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ToyStory finds the Web

Published on .

Disney Interactive this Sunday will unveil a site dedicated to Toy Story at http://www.toystorybook.com. The site, launched to support its newly released Toy Story CD-ROM, features a 22-day contest that gives users the chance to win free copies of the CD-ROM and enter a drawing for a trip to Walt Disney World. Disney Interactive will launch TV, print, point-of-purchase and online advertising to support the launch of the site and CD-ROM product. The site will feature three main areas: "The Hunt for the Lost Toy" contest; product information and previews; and "The Toy Box," which offers children's activities. Pixar Animation Studios created new art exclusively for the Web site.

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