CAN'T KEEP TRACK OF MARKETERS ON THE 'NET? ASK KURT FLIEGEL AD SALES EXEC TURNS HIS HOBBY INTO A HOME PAGE

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Adman by day, 'net cruiser by night.

That description probably fits a lot of marketing and media executives these days. But Kurt Fliegel has taken his Internet fascination a step further.

Tired of keeping handwritten lists of arcane online addresses, Mr. Fliegel, Midwest ad sales manager for Tribune Newspaper Network, created AdWeb and Web Media Guide, possibly the first online guides offering direct access to marketing- and media-oriented home pages on the Internet.

While other Internet business directories do exist, none are as directly targeted to the marketing community as Mr. Fliegel's.

AdWeb provides links to nearly 100 marketing sites, ranging from advertising agencies to liquor companies to hotels. The Web Media Guide lists 30 outlets, including Playboy, the San Francisco Chronicle and Fox's fX cable network.

At a time when Internet commercialization is rampant, Mr. Fliegel insists he's not looking to make money from his efforts, done on his own time. Companies pay nothing to be listed and users have free access.

An Internet "newbie"-two months, to be exact-Mr. Fliegel said the guides were born in mid-November out of frustration.

"I had a folder full of notes of [Internet] addresses," said Mr. Fliegel, 37. "Instead of rifling through them every time I wanted to go to a site, I decided to make a [home] page that was essentially a hot list. It's a matter of convenience more than anything else."

He learned how to create hypertext links and within a week designed his own home page, complete with graphics, a personal profile (under the heading SITCOM-Single Income Two Children Oppressive Mortgage) and details on his rotisserie baseball team. Then he created the directories.

Billed as a "page o' links," AdWeb (http://www.mcs.-net/;kfliegel/adweb.html) offers a bit of pointed commentary along the way.

For Rolls Royce of Beverly Hills, it's "I'll take the Silver Spur." Fidelity Investments is listed with a warning: "Something's going on here, but you need a password to get in."

On the Web Media Guide, (http://www.mcs.net/;kfliegel/mediagde.html), the jabs get a bit more personal, perhaps because of Mr. Fliegel's media background. The network TV area is blank, save for the notation, "Like major metro newspapers, the networks just aren't paying attention yet."

There's more going on in the magazine area, where 18 sites are listed, and among newspapers, with seven listings (but none for his employer, Chicago-based Tribune Co., which hasn't yet announced its Internet strategy).

"I try not to be sarcastic," Mr. Fliegel insists. But he adds, "Most of these pages are in their infancy ... I don't see any really full-featured Web pages outside of the computer and software companies."

His top picks? Hyatt Hotels Corp., which offers detailed descriptions and photos of resorts worldwide and-eventually-reservations; and Microsoft Corp., which showcases its entire product line.

For media, "Time Inc.'s area I think is fabulous, and I think the San Francisco Chronicle has the most complete area."

Mr. Fliegel culls his data from magazines, word of mouth and, sometimes, by typing in company names and hoping something turns up.

He acknowledges that the lists are far from complete, and that keeping up as more companies go on the Internet may be a tough job. He has no idea how many people have accessed the site ("That's a little bit too sophisticated for me"), nor does he plan to charge companies to be listed.

For now, he's a one-man band, beating the drum for the Internet.

"In some sense, it's free publicity for people who have sites established," he said of the guides. "If you're putting up a Web site right now, I think your first concern is that not enough people will see it. Anything that calls attention to it is certainly a plus."

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