The new location will handle the promotional marketing business for Chicago-based Wm. Wrigley Jr. Co., which Tracy Locke won last year thanks to Wrigley's long-standing relationship with sibling agency BBDO.
The new office, with six staffers led by Group Account Director Keith Kizziah, also intends to seek new clients.
Mr. Kizziah was previously senior vice president of strategic marketing at Simon Worldwide. The Chicago office's creative director is Richard McClellan, who was previously the creative director at Cordiant Communications Group's 141 Communicator.
Tracy Locke has headquarters in Dallas and Wilton, Conn., and serves clients including Harrah's Casinos, Hasbro, PepsiCo's Frito-Lay and Pepsi-Cola and Yum Brands' Pizza Hut.