A steering committee of a new trade group with the working name Internet Direct Marketing Association met Aug. 12 in New York to set its course. The members of the group, meeting during the Jupiter Online Advertising conference, started to define the objectives of the association, which is intended to serve the needs of online promotion, e-mail and other direct marketing companies. A new site
has been set up for the group and committees are now being formed to address issues such as defining the industry, raising awareness and organizing the trade group.
Copyright August 1998, Crain Communications Inc.