Trade mag ad pages down 4.16%

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Trade publication ad pages for January and February declined 4.16% to 125,338 pages, compared with the same period in 1998, according to Business Information Network figures released today at the American Business Press spring meeting in Williamsburg, Va. Ad revenue for the first two months of '99 rose 0.1% to $1.43 billion. The ad page and revenue results were blamed on computer ads moving to other media, the depression in the agriculture market and a lack of new products in the pharmaceutical industry, according to Gordon Hughes II, ABP president. BIN also said ad pages increased 2.4% and ad revenue climbed 5.1% in 1998.

Copyright May 1999, Crain Communications Inc.

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