Trading Edge names Frankfurt Balkind AOR

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Trade Edge, a real-time online bond trading service, named Frankfurt Balkind, New York, its agency of record. The company also launched its first brand awareness campaign for its Trading Edge online bond trading service. The first in a series of ads created by New Yorker cartoonists highlights Trading Edge's online bond trading service, BondLink, as a real-time alternative to traditional phone-based trading. Ads break this month in The New York Times, The Wall Street Journal, Barrons and Financial Times.

Copyright May 2000, Crain Communications Inc.

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