Non-traditional ads planned for launch of Snapple water line

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Triarc Cos. will use non-traditional marketing to launch its Snapple flavored-water line next year. The plans for the calorie-free drink, expected to be called Snapple H2O, include a heavy emphasis on Internet advertising via SF Interactive, San Francisco, according to executives familiar with the plans. Deutsch, New York, is the lead agency for Snapple.

Copyright October 1999, Crain Communications Inc.

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