Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Non-traditional ads planned for launch of Snapple water line

Published on .

Triarc Cos. will use non-traditional marketing to launch its Snapple flavored-water line next year. The plans for the calorie-free drink, expected to be called Snapple H2O, include a heavy emphasis on Internet advertising via SF Interactive, San Francisco, according to executives familiar with the plans. Deutsch, New York, is the lead agency for Snapple.

Copyright October 1999, Crain Communications Inc.

Most Popular
In this article: