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Published on .

Cultural traditions of the Ojibwe are the focus of the final phase of the first public service campaign for the American Indian College Fund. The three 30-second spots, released late last month, focus on the tradition of gathering wild rice; the importance of elders as teachers; and a tribal college student's transformation when he begins to learn about Ojibwe culture. Wieden & Kennedy, Portland, Ore., is the agency; director Joe Pytka also donated his services.
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